It's an interesting video. The Honda designers (I believe) discuss their philosophy behind the new Civic hatchback. The mention the Japanese word: Sokai - meaning refreshing or exhilarating experience. One of the designers said they wanted to create a "visually noiseless and frictionless Civic." I take that as a subtle reference to the polarizing 10th gen design. But it's good insight of what Honda was trying to achieve here. This also makes me think they put more emphasis on the hatchback than the sedan.