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silverrascal

Senior Member
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May 23, 2016
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793
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Location
Texas
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2019 Honda Civic EX hatchback
Vehicle Showcase
2
It's an interesting video. The Honda designers (I believe) discuss their philosophy behind the new Civic hatchback. The mention the Japanese word: Sokai - meaning refreshing or exhilarating experience. One of the designers said they wanted to create a "visually noiseless and frictionless Civic." I take that as a subtle reference to the polarizing 10th gen design. But it's good insight of what Honda was trying to achieve here. This also makes me think they put more emphasis on the hatchback than the sedan.

 

hoodlum

Senior Member
Joined
Oct 17, 2015
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184
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27
Location
Toronto Canada
Car(s)
Saturn Astra
This video reminds me of the marketing that Mazda has been doing for the past few years. I saw many of the same comments/philosophies in this video from the Mazda3 introduction in 2018.
 

Tony503

Senior Member
Joined
Oct 10, 2015
Messages
53
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4
Location
WA
Car(s)
2017 Civic HB Sport Touring
Nice find! For anybody who didn't watch the video all the way to the end, Civic e:HEV and Type R are listed as coming next year (at least in Japan)
 

Saywhaat04

Senior Member
First Name
Regi
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Blythewood, SC
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19 Honda CR-V TR, 2019 Honda Accord SRT 2.0t/6spd
Screenshot_20210626-195658_Chrome.jpg

Screenshot_20210626-195630_Chrome.jpg



Its a shame we dont get the Civic HATCH in the Red Color shown in the video...its call Premium Red I think. I love this color. Looks way way better and more premium than Rally Red. Maybe Smokey Mauve will be close?
 

gtman

Senior Member
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Mitch
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2017 Cosmic Blue EX-L Sedan
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2
I didn't watch the video but I can explain it in a different way:

"We hated the gaudy American designed 10th gen hatch and decided to tone things down... A LOT".
 

CastorX

Senior Member
First Name
Balázs
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Jul 8, 2019
Messages
80
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0
Location
Germany
Car(s)
Civic 1.5 Turbo Sport Plus
I didn't watch the video but I can explain it in a different way:

"We hated the gaudy American designed 10th gen hatch and decided to tone things down... A LOT".
I thought Daisuke Tsutamori designed the hatch. At least he was the lead.
 

gtman

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Mitch
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I thought Daisuke Tsutamori designed the hatch. At least he was the lead.
It's possible. I do know the 10th gen sedan and coupe were designed in North America but maybe you're correct that the hatch wasn't.
 

Shibboleth

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Jun 21, 2021
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Minneapolis
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Nissan Murano, Looking at 2021 Civic Ex
I haven't watched it but did he explain where I can put my Febreze car air-freshener?
 

VarmintCong

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Chris
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It's possible. I do know the 10th gen sedan and coupe were designed in North America but maybe you're correct that the hatch wasn't.
Even if the hatch was designed elsewhere they probably were constrained by the sedan design. I love the 10th gen Sport hatch design. I like it even better than the Type R.
 

Res0zsfa

Member
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Tim
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Seattle
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2020 type r
It's possible. I do know the 10th gen sedan and coupe were designed in North America but maybe you're correct that the hatch wasn't.
It’s true. The 10th gen hatchback was from a Japanese designer
 
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