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American Honda Offers Outlook on 2024 U.S. Automobile Business

11th Gen Honda Civic 2025 Civic Refresh Announced. Hybrid Civic Sedan & Hatchback Will Launch 01 2025 Honda Civic Hybrid


January 18, 2024 — TORRANCE, CALIF.,

American Honda provided an outlook on its U.S. automobile business for 2024 during a media briefing with Senior Vice President of Sales, Mamadou Diallo.
"In 2023, we were finally able to meet the pent-up demand for our products with both brands rebounding and American Honda finishing the year up over 30%. We projected a strong recovery, and we achieved that," said Diallo. "This year we will continue to capitalize on hybrid models and light trucks as we begin sales of our first high volume BEV models. Along with a continued investment in our ICE products, we are anticipating increased annual sales for both Honda and Acura in 2024."

2024 Automobile Sales
  • American Honda auto sales finished 2023 at 1.3M units in sales, up 33% year-over-year as production stabilized and logistics challenges eased.
  • Moving into 2024, the Honda brand is expected to realize sales of up to 1.3 million units and the Acura brand will aim for 150,000 units. This will mean a sales increase for American Honda ranging from 10-15% compared to 2023.
  • American Honda is entering 2024 with strong inventory of both cars and trucks, maintaining a strong position to continue the sales momentum into 2024.
  • The Honda CR-V hybrid was the best-selling hybrid vehicle in the U.S.—from any segment—in 2023. Sales volume exceeded expectations, reaching 361,457 for the year.
2024 Product Cadence
American Honda continues to execute a step-by-step smart electrification strategy with an increase in hybrid volume and the introduction of its first high volume electric vehicles.
"In 2024, we will initiate sales of three zero emissions vehicles that will help the company realize its goals of 100% zero emissions vehicle sales by 2040 and ultimately our goal of carbon neutrality by 2050," said Diallo.

Acura
  • Acura will begin sales of the all-electric ZDX SUV in early 2024, with customers placing the transaction 100% online through an all-new omni-channel retail experience. Customers can begin placing orders for the ZDX starting in February.
  • The MDX SUV, the brand's best-selling model, will receive significant enhancements including styling changes, the addition of Bang and Olufsen premium audio, a new technology interface featuring Google-built in and a more advanced AcuraWatch™ suite of driver assistive features. MDX also will trade its touchpad for a new touchscreen driver interface and a more usable center console.
  • The RDX will receive upgrades to enhance its appeal and functionality.
  • An all-new Acura crossover will debut later this year, positioned at the gateway of the lineup alongside the Integra.
Honda
  • Honda will begin sales of two zero emissions vehicles in 2024 – the all-new electric Prologue SUV and the CR-V Fuel Cell Vehicle (FCEV).
  • The Prologue will go on-sale in the coming months, initially focusing on sales in California and ZEV states along with BEV-friendly markets like Texas and Florida. A nationwide rollout will follow the initial allocation.
  • Based on Honda's most popular model, the new CR-V FCEV also will mark North America's first production vehicle to combine a plug-in feature with FCEV technology in one model.
  • The Civic lineup will receive styling and feature enhancements for the 2025 model year, including the addition of a Civic hybrid for both the sedan and hatchback models.
  • Civic hybrid will comprise about 40% of the models' sales when it launches this summer, increasing hybrid volume for the brand which already achieved record hybrid sales in 2023.
  • The Odyssey will receive styling and technology enhancements to maintain its competitiveness in the minivan segment.
Electrification and Sustainability Updates
  • The company debuted its new global EV series called Honda 0 Series and two concept models, Saloon and Space-Hub at CES 2024.
  • A production model based on the Saloon concept will be introduced in the U.S. in 2026.
  • As part of the new Honda EV Hub in Ohio, manufacturing lines have already started to consolidate in preparation for EV production.

Here's a look at the 2025 Civic Hybrid:



11th Gen Honda Civic 2025 Civic Refresh Announced. Hybrid Civic Sedan & Hatchback Will Launch 02 2025 Honda Civic Hybrid


11th Gen Honda Civic 2025 Civic Refresh Announced. Hybrid Civic Sedan & Hatchback Will Launch 01 2025 Honda Civic Hybrid
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onepointsix

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  • Civic hybrid will comprise about 40% of the models' sales when it launches this summer, increasing hybrid volume for the brand which already achieved record hybrid sales in 2023.
I wonder if that means that they're going remove some trims, similar to what they did with the Accord lineup. Might mean the base 2.0L and other budget trims in the lineup may disappear.
 

RobbJK

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My guess is that they might keep the 1.5T as the only gas engine - since it's the more efficient engine. Sport, Sport Touring will get the hybrid setup. EX/EXL (and LX if they keep it) will get the 1.5T

Here's hoping it gets the full 204hp from the accord and crv and they don't detune it for the civic. I've been paitently waiting for a sport touring hatchback hybrid offering - but with them showing off the Prelude concept (and more or less confirming it's going to be built) I will probably forgo the civic hatch for the Prelude. But if the prelude never materializes, the ST Hatch Hybrid civic will be a great second choice.

I like the tweaks to the front end design - kind of wish the back had gotten some tweaks as I've always felt that was the low point in the design for the 11th gen (especially the sedan).
 

infiniteraiders

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Wonder if they’ll switch from USB-A to USB-C for the charging/data ports. Kinda bummed my 2024 doesn’t have USB-C. But if they release the option for 2025, I’m guessing I’ll be able to swap the part.
 


evped

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I'm confused about the "Sport Touring" name on the sedan. That was only for the hatch. Will they call the hatch the "Sport Touring Hybrid Hatchback"? Sounds like a mouthful.
 

Tickle

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My guess is that they might keep the 1.5T as the only gas engine - since it's the more efficient engine. Sport, Sport Touring will get the hybrid setup. EX/EXL (and LX if they keep it) will get the 1.5T
I think this is unlikely...

Total speculation but...

Cost should be considered. Car pricing has increased and the entry level civic is already north of $25,000. To include the 1.5T in the LX would increase the price even further.

The hybrid will likely be implemented and cost similar to the 1.5T models now.
 

RobbJK

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I think this is unlikely...

Total speculation but...

Cost should be considered. Car pricing has increased and the entry level civic is already north of $25,000. To include the 1.5T in the LX would increase the price even further.

The hybrid will likely be implemented and cost similar to the 1.5T models now.
That could very well be - again just speculating - based on the accord and CRV base engine being the 1.5T I could see the civic being that way as well - also scaled up production of that engine means lower cost for it across the board. I could see them keeping the 2.0 n/a for the base engine as well, and as you stated, making the hybrid more or less the replacement for the 1.5T

My main driver for the 1.5T being the go-to base engine is that it contributes slightly more to Honda's overall fleet fuel economy versus the 2.0 n/a, but it's probably negligible.
 

Robert.C

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If the hatch came in Si form with the de-tuned K20C and 10spd auto (or 6spd stick) from the previous Accord Touring, it would practically be a must-buy. It’s a shame Honda tends to be so conservative. I like the new hatch quite a bit but the Si is both stick-only and down on power compared to the competition, which seems needless.
 

Integra23

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If the hatch came in Si form with the de-tuned K20C and 10spd auto (or 6spd stick) from the previous Accord Touring, it would practically be a must-buy. It’s a shame Honda tends to be so conservative. I like the new hatch quite a bit but the Si is both stick-only and down on power compared to the competition, which seems needless.
Not happening with the current price difference between them.
 


RUNN1N

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If the hatch came in Si form with the de-tuned K20C and 10spd auto (or 6spd stick) from the previous Accord Touring, it would practically be a must-buy. It’s a shame Honda tends to be so conservative. I like the new hatch quite a bit but the Si is both stick-only and down on power compared to the competition, which seems needless.
For starters, they're not going to make an automatic Si (at least not while the Si is gas-powered). At every generation update, Honda makes a big to-do about how the Si has always been a manual. They like tradition.

Honda/Acura is also pretty savvy, so they're likely to realize that a hatchback Si with a de-tuned k20 will be snatched up and re-tuned into a budget CTR and undercut CTR sales. The 2.0T accord was just different enough to survive alongside the Fk8, even briefly with an (underwhelming) 6-speed manual (and no LSD).

Japan is getting a Civic RS hatchback (their Si equivalent), but there's no need for them to bring it here. We already a Civic Si hatchback here, it's the Integra, and we already have the DE5 and FL5 for hot hatch lovers. No hot hatches with automatic transmissions yet, but if it happens, it's probably safe to say it'll come to the DE5 (if anything).
 

chopsuey34

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For starters, they're not going to make an automatic Si (at least not while the Si is gas-powered). At every generation update, Honda makes a big to-do about how the Si has always been a manual. They like tradition.

Honda/Acura is also pretty savvy, so they're likely to realize that a hatchback Si with a de-tuned k20 will be snatched up and re-tuned into a budget CTR and undercut CTR sales. The 2.0T accord was just different enough to survive alongside the Fk8, even briefly with an (underwhelming) 6-speed manual (and no LSD).

Japan is getting a Civic RS hatchback (their Si equivalent), but there's no need for them to bring it here. We already a Civic Si hatchback here, it's the Integra, and we already have the DE5 and FL5 for hot hatch lovers. No hot hatches with automatic transmissions yet, but if it happens, it's probably safe to say it'll come to the DE5 (if anything).
All good points here. Civic Si auto hatchback exists, it's called the Integra. Honda will never put a K engine in the Civic if they got rid of it in the Accord. Everything's going hybrid now, EV later.

My predictions for 2025 refresh:
1) Entire Civic line up gets full suite of Honda Sensing.
2) Non-Si and Non-Type R Civics lose manual option
2) Honda will update the Si with either a full or partial update to get it line with the Canadian Civic Si. Full digital dash, LED turn signals, heated seats, dual zone, USB-C, wireless charging are easy ones, however this puts in it in competition with the Integra, so I'm not holding my breath on a full list.

The questions are:
3) Will the Civic line up get the updated Accord 12 inch screen?
4) What kinds of performance upgrades will the Si get? I'm guessing the Si gets the Integra tune, and a possible retuned suspension. Those seem like cheap and easy performance enhancements. No new brakes because those are parts bin from the 2.0T Accord. No transmission/LSD changes because those were done in 2020 and would affect mpg/emissions. Hondata dynoed the Integra A-Spec and it gets 10-ish HP, 15-ish more TQ than the Civic despite both being rated for 200hp, so a Civic Si with an extra 10-15 horses might shave 0.2-0.3s off 0-60 times and make the journalists happy (plus Honda doesn't have to reapply for emissions).


3/11/2024 Edit: Rumor has it that the 2025 Civic refresh will receive adaptive dampers.
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