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American Honda Seals 2023 Sales Momentum with Strong December, Annual Sales Up Over 30%
January 3, 2024
  • American Honda sales top 1.3 million units, up 33% in 2023
  • Honda brand finishes 31.9% up on sales of 1,162,531 units; Acura closes up 42% in 2023 on sales of 145,655
  • Honda electrified models set an all-time sales record with CR-V and Accord hybrids combining for 293,640 units - representing over one-quarter of total Honda brand sales
  • CR-V sales (361,457) strengthens its position as America’s best-selling crossover of the past 25 years
  • Picking up new buyers, Ridgeline (52,001) posts the model’s all-time best annual sales performance
  • Strong passenger car sales see Civic (200,381) & Accord (197,947) combine for nearly 400,000 units for 2023
  • Acura Integra sales of 32,090 lead luxury gateway segment by a wide margin
  • Acura MDX and RDX add 9,102 in December to reach nearly 100,000 units in 2023
American Honda
AcuraHonda
2023
Total
1,308,186
+33.0%
Cars
447,157
+36.5%
Trucks
861,029
+31.3%
Total
145,655
+42.4%
Cars
48,828
+56.8%
Trucks
96,827
+36.0%
Total
1,162,531
+31.9%
Cars
398,329
+34.4%
Trucks
764,202
+30.7%
American Honda
AcuraHonda
December
Total
123,388
+31.5%
Cars
39,653
+8.8%
Trucks
83,735
+45.9%
Total
12,856
+23.2%
Cars
3,754
+27.9%
Trucks
9,102
+21.3%
Total
110,532
+32.5%
Cars
35,899
+7.1%
Trucks
74,633
+49.6%

“We began 2023 optimistic for increased sales volumes, with our commitment to fun-to-drive cars, a refreshed light truck line-up and increasing hybrid-electric volumes. To have achieved a 33-percent increase over last year’s sales is an incredible testament to the strength of our products, dealer network and brands,” said Mamadou Diallo, senior vice president of Auto Sales at American Honda Motor Co. Inc. “With more electrified goodness on the way with the Acura ZDX, Honda Prologue and Civic hybrid coming to market this year, and with strong inventory of both cars and trucks, we are in a great position to continue the sales momentum into 2024.”





Sales Highlights


Honda brand posted three consecutive quarters with sales over 300,000 units
  • CR-V was the best-selling Honda model in 2023, topping 30,000 units for a 10th straight month in December; 55% of 2023 sales were hybrid-electric
  • Civic sales were up 50% over 2022, with a new Civic hybrid coming in 2024
  • Pilot posts strong December sales (10,565) to gain 17.5% over 2022
  • Odyssey sales jump 57% to 74,738 units in 2023
Model Notes
Honda was named the #1 mainstream brand for a 3rd straight year in ALG’s top retained value list.
The 2024 Ridgeline features a new TrailSport trim - enhancing off-road capability.




Sales Highlights


Acura posted its best passenger car sales (48,828) since 2016
  • Acura finishes year up 42% in 2023 on sales of 145,655 boosted by sales of 12,856 in December
  • Integra tops 2,000 units for the 15th straight month in December
  • RDX sales climbed 58.5% to top 39,000 units in 2023
  • MDX finishes the year over 57,000 units

11th Gen Honda Civic American Honda Sold Over 200,000 Civics in 2023 (50% Increase YoY) 3a52bc6e609a9a0b0dd8f2c00be713dbd6f40aac


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TypeRD

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+30% is incredible! But when you look at what Honda has done, I don’t see anything in the lineup that isn’t compelling, except the TLX. It’s a great car, but just doesn’t quite have the performance to compete with the German cars in the segment. It’ll be interesting to see what they do with the TLX in the coming months.
 


chopsuey34

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Good news! Anecdotal, but my local dealership had zero inventory on the lot for 3 years. Now there's a handful of each model on the lot.
 

TypeRD

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With how well Honda is doing with the volume sellers, time to bring the S2000 back. : )
I too am an optimist at heart, but it’s hard not to be a bit of a jaded Honda fanatic. If you were a young adult in the mid to late 90’s and early 2000’s, then you know what I mean. If/when Honda announces anything super cool I’m like, show me...please. 🧐🤞 They finally showed up to the party with the FK8. It only took like 15 years.😂
 

TW00Si

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I’d be hard pressed to see a new S2000. That would make sense for this market with a halo Honda (not Acura) rear wheel drive car.
 

TypeRD

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The numbers are still low, but definitely recovering from the prior year sales.

As a point of reference : In 2019 Honda sold nearly 326k Civics in the US.😳
2017 was an all time high at ~377k Civics sold in the US.

How times have changed!
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