I believe the 10th gen hatchback was a Japanese designer though. I wonder which model Japan “hated.”They didn’t fire the designers, they used a totally different design team. 10th gen was design by American Honda design studio, 11th was designed by Japan design studio. Apparently Japan HATED the 10th gen design.
Also, don’t think they were going for a hatch look. They wanted a coupe look inspired by European gran coupe sedans.
That’s exact what I thought when I saw the rear view of the car!A baby Kia Stinger!