1971Camaro
Senior Member
- Joined
- Feb 13, 2023
- Threads
- 8
- Messages
- 475
- Reaction score
- 394
- Location
- midwest, usa
- Vehicle(s)
- subaru crosstrek
There is one other factor that i have been mentioning for a while now...
As the newest sports and performance cars hit the market, there will be distractions. Just as the Acura ITS already (offered at MSRP) has pulled some potential buyers away... there is going to be a special Camaro, the Mustang Dark Horse, plus some other offerings (including new EVs) that will distract those who aren't specifically in the hot-hatch market normally.
We had a ton of buyers who are collectors and/or who have enough money to buy the 'hot car of the season' end up buying CTRs for stupid money. That is what hurt us most with high ADMs.
So, the new 2024 cars, conceivably will siphon off the people who have a lot of disposable income. Hard to know how much effect it will have on FL5 sales, but since it was the reviews that sparked a lot of the excitement in the first place... as a consumer behavior professional, i have felt the new toys would help a lot with distracting the people with money who have been contributing to the high ADMs.
One question i have is... how many people with FK8s are going to want to trade for an FL5? As the FK8s age, will owners continue to maintain them and hold them for posterity... or will they want to upgrade as their cars go out of warranty? Based on standard marketing principles... your best lead is a person who is already a customer...and the FK8 owner is the prime target audience.
Where that breaks down is with media/social media events that go viral and attract a totally new audience that wouldn't have normally even been aware of/interested in the product (such as what has happened with the FL5). That is0 the "fair weather fans" syndrome -- where everyone in a city is suddenly a big fan of the local sports team when they are a winning team...yet they stop following the team (and aren't that interested) once the excitement is over.
Obviously, there are lots of variables contributing to the price of the FL5... but, it would seem that some influences are moving in our favor -- including that there are now a bunch of us who have already gotten the car and are out of the market (aka a small bit of market saturation).
Crossing fingers that the planets will align...
As the newest sports and performance cars hit the market, there will be distractions. Just as the Acura ITS already (offered at MSRP) has pulled some potential buyers away... there is going to be a special Camaro, the Mustang Dark Horse, plus some other offerings (including new EVs) that will distract those who aren't specifically in the hot-hatch market normally.
We had a ton of buyers who are collectors and/or who have enough money to buy the 'hot car of the season' end up buying CTRs for stupid money. That is what hurt us most with high ADMs.
So, the new 2024 cars, conceivably will siphon off the people who have a lot of disposable income. Hard to know how much effect it will have on FL5 sales, but since it was the reviews that sparked a lot of the excitement in the first place... as a consumer behavior professional, i have felt the new toys would help a lot with distracting the people with money who have been contributing to the high ADMs.
One question i have is... how many people with FK8s are going to want to trade for an FL5? As the FK8s age, will owners continue to maintain them and hold them for posterity... or will they want to upgrade as their cars go out of warranty? Based on standard marketing principles... your best lead is a person who is already a customer...and the FK8 owner is the prime target audience.
Where that breaks down is with media/social media events that go viral and attract a totally new audience that wouldn't have normally even been aware of/interested in the product (such as what has happened with the FL5). That is0 the "fair weather fans" syndrome -- where everyone in a city is suddenly a big fan of the local sports team when they are a winning team...yet they stop following the team (and aren't that interested) once the excitement is over.
Obviously, there are lots of variables contributing to the price of the FL5... but, it would seem that some influences are moving in our favor -- including that there are now a bunch of us who have already gotten the car and are out of the market (aka a small bit of market saturation).
Crossing fingers that the planets will align...
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